Planned Parenthood Affiliates of California
Role
Content Strategist, Information Designer, Communications
Timeline
2022–2023
Overview
Following the overturning of Roe v. Wade, Planned Parenthood Affiliates of California needed to help millions of Californians understand a rapidly changing reproductive healthcare landscape. The challenge extended beyond awareness. People needed clear, trustworthy, and actionable information to understand how policy changes affected healthcare access, what resources were available, and what actions they could take.
I led content strategy, messaging architecture, information design, and statewide communications for a multi-channel public education and advocacy initiative designed to translate complex legal and healthcare information into accessible experiences for diverse audiences.
Challenge
The Dobbs decision created widespread confusion, uncertainty, and misinformation around reproductive healthcare access. Audiences were navigating complex legal changes, evolving healthcare policies, and varying levels of familiarity with reproductive health systems.
The organization needed a scalable content strategy capable of supporting multiple affiliate organizations, communication channels, stakeholder groups, and public audiences while maintaining consistency, accuracy, and trust.
Approach
Led content strategy, information design, and campaign communications for a statewide initiative spanning web content, advocacy communications, stakeholder resources, executive messaging, and public engagement materials.
Partnered with policy experts, healthcare leaders, legal stakeholders, affiliate organizations, and communications teams to translate complex legislative and healthcare information into clear, actionable content that helped audiences understand available care, resources, and pathways to action.
Content Strategy & Messaging Architecture
Research and stakeholder engagement revealed that audiences were not simply looking for information. They were trying to understand what had changed, why it mattered, and what actions were available to them.
To support this need, I developed a unified messaging architecture, content framework, and information design strategy that organized complex policy and healthcare information into clear, actionable pathways. Content systems were designed to maintain consistency across affiliate organizations, communication channels, and audience segments while allowing flexibility for evolving legislative developments.
The resulting framework transformed fragmented policy communications into a coordinated statewide content experience that improved clarity, trust, and audience understanding.
Design Principles
Translate complexity into clarity
Prioritize understanding before action
Design scalable content systems across audiences and channels
Balance accuracy, accessibility, and compliance
Maintain consistency across distributed stakeholder groups
Key Contributions
Conducted stakeholder research and synthesized policy insights into a unified statewide messaging framework.
Developed messaging architecture, content standards, and communication frameworks that enabled alignment across affiliate organizations and stakeholder groups.
Translated complex legal, healthcare, and policy information into web content, executive communications, advocacy materials, and public-facing resources.
Led content strategy across digital, advocacy, and organizational channels, creating a cohesive statewide communication experience.
UX Writing & Content Design Decisions
Content was structured to reduce cognitive overload and help audiences quickly understand policy changes, available healthcare resources, and opportunities for action. Information hierarchy, message framing, and content patterns were intentionally designed to support comprehension among audiences with varying levels of familiarity with reproductive healthcare policy.
Messaging prioritized plain language, clear calls to action, and consistent terminology across channels to improve trust, reduce ambiguity, and create a more cohesive statewide experience.
Impact
Delivered a statewide content initiative spanning multiple audiences, channels, and stakeholder groups
Simplified complex legal and healthcare information into accessible public-facing resources
Established consistent messaging frameworks across affiliate organizations
Increased awareness and understanding of reproductive healthcare access and policy changes
Created scalable content systems supporting coordinated statewide communications
Key Takeaway
Communicating during moments of significant policy change requires more than effective messaging. It requires translating complexity into clarity, designing pathways to understanding and action, and creating content systems that help organizations communicate consistently at scale.
This work demonstrated how content strategy, information architecture, UX writing, and information design can help people navigate complex and rapidly evolving information environments with greater confidence.
Written Works
Throughout my tenure at Planned Parenthood, I partnered with policy experts, healthcare professionals, legal stakeholders, and organizational leaders to create communications that balanced accuracy, clarity, and accessibility. These examples demonstrate how disciplined content strategy and information design can help people navigate complex topics while maintaining high standards for factual integrity and compliance.
Click on the circles below to see some of my writing samples.
Project: Dobbs Decision
Role: Led the content strategy, messaging, and creative direction for a video series, using storytelling, visual design, and information hierarchy to make complex ideas easier to understand and act on.
