The Pokémon Company International
Role
Interim Communications Director, UX Strategist, Content Designer
Timeline
August 2020 – June 2022
Overview
The Pokémon Company International's internal employee ecosystem supports teams across multiple departments, functions, and global regions. Employees relied on a collection of internal tools, communication channels, and content repositories to access organizational knowledge, resources, updates, and operational information.
Challenge
Employees faced a fragmented information environment that made it difficult to locate critical resources, navigate internal systems, and access organizational knowledge efficiently. Existing content structures, navigation patterns, and CMS workflows created barriers to discoverability, content maintenance, and employee engagement.
Approach
Led internal communications and digital experience initiatives while developing a strategic redesign proposal for the company's employee CMS and internal knowledge ecosystem. Applied UX research, content strategy, information architecture, and systems-thinking principles to reimagine how employees discover information, access resources, and engage with organizational content.
My Contributions
Faced with fragmented internal systems and inconsistent content experiences, conducted stakeholder research and platform analysis to identify barriers to information discovery, informing a future-state employee portal strategy.
Defined a scalable information architecture, taxonomy, and navigation model that simplified knowledge discovery and aligned content organization with employee needs.
Created executive communications, operational documentation, and knowledge resources that translated complex organizational initiatives into clear, actionable guidance for employees.
Aligned business, operational, and technical stakeholders around a shared vision for the employee experience, resulting in strategic recommendations for improving internal communication and knowledge sharing.
Impact
Developed a strategic vision for modernizing the employee CMS and knowledge ecosystem
Identified opportunities to improve information architecture, search, and content discoverability
Established recommendations for scalable content governance and knowledge management practices
Improved alignment between employee needs, organizational communications, and digital experience strategy
Key Takeaways
Enterprise experiences are often invisible to customers but critical to organizational success. By combining UX strategy, content design, technical communications, and systems thinking, it is possible to create internal platforms that help employees find information faster, work more efficiently, and stay connected to the broader organization.
The Pokémon Company International Employee Experience Platform is a concept redesign of an internal employee hub that centralizes knowledge, collaboration, and culture into an experience. Designed to support a global workforce, the platform helps employees quickly find information, connect with colleagues, access tools and resources, and engage with the broader company community through a cohesive, Pokémon-inspired digital ecosystem.
Role: UX Strategy, Product Design, Information Architecture, Content Design, Visual Design, Concept Development.
Written Works
Throughout my time at The Pokémon Company International, I led initiatives spanning employee research, content strategy, governance, policy communications, and organizational change management. These selected examples highlight how thoughtful communication can simplify complexity, build trust, and create better experiences at scale.
Employee Experience Research
Global Communications Style Guide
Hybrid Work Change Management Communications
Enterprise Knowledge Management & Documentation Strategy
Key Contributions
Created enterprise documentation, technical guidance, policy communications, and knowledge resources supporting global employees.
Established content standards and governance frameworks to improve consistency, discoverability, and usability across communication channels.
Simplified complex IT, HR, legal, and operational processes into employee-centered content and self-service resources.
Partnered with executives, IT, HR, legal, and business stakeholders to translate organizational initiatives into clear, actionable guidance.