Planned Parenthood Affiliates of California
Overview
On the first anniversary of the overturning of Roe v. Wade, Planned Parenthood Affiliates of California launched a statewide public awareness and advocacy campaign designed to educate Californians about the impact of the decision, increase understanding of reproductive healthcare access, and mobilize public engagement across multiple audiences and channels.
Challenge
The anniversary of the Dobbs decision represented a highly visible and emotionally charged moment requiring clear, accurate, and actionable information. Audiences were navigating a rapidly evolving policy landscape, widespread misinformation, and varying levels of understanding about how reproductive healthcare access was changing across California and the United States.
The campaign needed to communicate complex legal, healthcare, and policy information in ways that were accessible, trustworthy, and actionable while maintaining consistency across statewide communications.
Approach
Led content strategy, information design, and campaign communications for a statewide anniversary initiative spanning digital channels, advocacy communications, stakeholder resources, executive messaging, and public-facing engagement materials.
Partnered with policy experts, healthcare leaders, communications teams, and affiliate organizations to translate complex legislative and healthcare information into clear content that helped audiences understand the implications of the Dobbs decision and available pathways to care and action.
Developed a unified content framework, messaging architecture, and creative strategy that ensured consistency across multiple audiences, platforms, and organizational stakeholders.
My Contributions
Faced with widespread confusion following the overturning of Roe v. Wade, conducted stakeholder research and synthesized policy insights into a unified messaging framework, enabling statewide alignment across affiliates.
Translated complex legal and healthcare information into campaign resources, executive communications, web content, and advocacy materials, helping audiences understand available care, resources, and actions.
Led content and creative strategy across digital, advocacy, and organizational channels, creating a cohesive statewide campaign that delivered consistent messaging and increased public engagement.
Impact
Delivered a statewide anniversary campaign across multiple communication channels and audiences
Simplified complex legal and healthcare information into accessible public-facing resources
Established consistent messaging frameworks across affiliate organizations and stakeholders
Increased public awareness and engagement around reproductive healthcare access and policy changes
Created scalable content systems that supported coordinated statewide communications
Key Takeaway
Communicating during moments of significant policy change requires more than effective messaging. It requires translating complexity into clarity, designing pathways to understanding and action, and building content systems that help organizations communicate consistently at scale. This work demonstrated how content strategy, technical writing, information architecture, and design can work together to help people navigate complex and rapidly evolving information environment
Written Works
Throughout my tenure at Planned Parenthood, I partnered with policy experts, healthcare professionals, legal stakeholders, and organizational leaders to create communications that balanced accuracy, clarity, and accessibility. These examples demonstrate how disciplined content strategy and information design can help people navigate complex topics while maintaining high standards for factual integrity and compliance.
Click on the circles below to see some of my writing samples.
